Al Khobar Gate Tower

King Fahd Road, Al Khobar, Saudi Arabia
Al Khobar Gate Tower is located in the commercial business district of Al Khobar with a spectacular view over the Arabian Gul...

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Social Media - facebook, twitter, blogs, youtube

7 Hours
The objective of the course is to enable participants to gain a mastery of fundamentals of main social media platforms and their use in various industries.
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Digital Marketing

14 Hours
This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.
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Flockdb: A Simple Graph Database for Social Media

7 Hours
FlockDB is an open source distributed, fault-tolerant graph database for managing wide but shallow network graphs. It was initially used by Twitter to store relationships among users. In this instructor-led, live training, participants will learn how to set up and use a FlockDB database to help answer social media questions such as who follows whom, who blocks whom, etc. By the end of this training, participants will be able to:
  • Install and configure FlockDB
  • Understand the unique features of FlockDB, relative to other graph databases such Neo4j
  • Use FlockDB to maintain a large graph dataset
  • Use FlockDB together with MySQL to provide provide distributed storage capabilities
  • Query, create and update extremely fast graph edges
  • Scale FlockDB horizontally for use in on-line, low-latency, high throughput web environments
Audience
  • Developers
  • Database engineers
Format of the course
  • Part lecture, part discussion, exercises and heavy hands-on practice
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Basic Google Ads

7 Hours
Participants, for 7 hours of training, learn about the Google advertising ecosystem,
where to display their ads, and the benefits of specific ad formats.
The training is practical - the participants spend most of their time on the Google
Ads advertising account, where they have the opportunity to manually configure the
campaign discussed by the campaign leader.
In addition to setting up the campaign itself, participants will learn how to optimize
them later to achieve satisfactory results. The training is conducted by a practitioner, a person who regularly conducts
advertising campaigns on Google. The last 30 minutes of the course are dedicated
to the Q&A section, during which participants will have the opportunity to get
answers to questions about advertising in Google Ads. Target Group:
The Google Ads Basic Course is intended for people who already have a basic
knowledge of internet marketing and want to deepen it with knowledge of the
largest Google advertising tool.
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Internet marketing in practice

7 Hours
What you will get out of training:
  • You will learn what the possibilities in the field of internet marketing are
  • You will learn the specifics of advertising platforms and the importance of both SEO and analytics
  • You will also learn how to prepare a marketing strategy for yourself and your company
  • You will come out knowing the specifics of building a strategy and process
  • You will learn how to cooperate with other digital agencies
Skills
  • Strategy preparation
  • Strategy evaluation in terms of performance
  • Ability to choose priority platforms in the area of activity
  • Building an appropriate and effective process of cooperation with agencies and evaluation of their results
Attitudes
  • Conscious management of marketing activities (internal team or agency) and preparation of digital strategies
  • Confidence in the activities carried out and awareness of the steps / tests taken
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Facebook in Advertising and Marketing

7 Hours
This instructor-led, live training in Dammam (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to use Facebook to advertise and market their products or services. By the end of this training, participants will be able to:
  • Set up and optimize their Facebook profile, page, and autoresponder.
  • Create and manage a Facebook fan page that attracts and retains fans.
  • Use Facebook ads to target and reach potential customers.
  • Integrate Facebook with other services and platforms such as WordPress, Google Analytics, and email marketing.
  • Use Facebook plugins and widgets to enhance their website and blog.
  • Create and run contests and promotions on Facebook that generate leads and sales.
  • Monitor and analyze their Facebook performance and results using statistics and analytics tools.
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Testimonials (5)

Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.

Sithabiso - Vodacom
Course - Digital Marketing

I enjoyed the course from the beginning to the end.

Buzwe Bonga - Vodacom
Course - Digital Marketing

High level of understanding & articulation on point.

Randall - Vodacom
Course - Digital Marketing

Very informative

Bevan - Vodacom
Course - Digital Marketing

She was able to answer everyones questions easily...Clearly indication of her expertise.

Yunus - Vodacom
Course - Digital Marketing

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